Personal Interest

Nanobots Create Public Stampede for Happy Meals

by Kennedy Grey
Saturday, August 20, 2005. 12:43PM
710 Views 10 Comments

I'm scared. Because... it's all about buttons, and levers, and the man behind the curtain now... But what about in 10 years? What will happen when nanotechnology reaches the advertising mainstream? That's right: get ready to for atomic-sized machines that are being discussed in the cure for diseases being created by Lilly/Squibb/P&G (um...won't that cut into drug profits?). So, as a way around that, we'll see this same nanotechnology creating tiny devious micro-billboards that get into your bloodstream, travel up to your ears and eyes and tastebuds and make you desire in the most suicidal way a McDonald's® Happy Meal®, an oil change at Jiffy Lube®, or to vote for Ronald Reagan's cloned head®? What if we suddenly start hallucinating McDonald's logos, begin to taste the new fat-free fries, and hear the commercials over and over until you are forced to go to the nearest location for the "serum" (the happy meal itself!) which is coated with anti-bots that suddenly eradicate the effects of the original nano-bot, and deliver a pleasure-filled message before you are forced to pull your own head off? What if this "VERY VERY HAPPY MEAL" then replaces the original message with some great cross-branding, cancelling the messaging of the first nano-bots ("buy this happy meal") and replaces it with the desire to run out and buy the X-Box III (the one that causes you to also get dial-up MSN for like $200 a month just, ya know, because they can't figure out how to lay everyone in that division off?) Do i want to be part of this future? Duh, of course i do! Who's with me!?

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Sunday, August 28, 2005. 11:50AM by Kennedy Grey
Read William Gibson's Neuromancer...he invented the idea of "jacking in" to the internet in around 1988. are you the PR guy from Publisher's Weekly or something?
Saturday, August 27, 2005. 11:47AM by Florian David
About the book "FEED", From Publishers Weekly. In this chilling novel, Anderson (Burger Wuss; Thirsty) imagines a society dominated by the feed a next-generation Internet/television hybrid that is directly hardwired into the brain. Teen narrator Titus never questions his world, in which parents select their babies' attributes in the conceptionarium, corporations dominate the information stream, and kids learn to employ the feed more efficiently in School. But everything changes when he and his pals travel to the moon for spring break. There Titus meets home-schooled Violet, who thinks for herself, searches out news and asserts that "Everything we've grown up with the stories on the feed, the games, all of that it's all streamlining our personalities so we're easier to sell to." Without exposition, Anderson deftly combines elements of today's teen scene, including parties and shopping malls, with imaginative and disturbing fantasy twists. "Chats" flow privately from mind to mind; Titus flies an "upcar"; people go "mal" (short for "malfunctioning") in contraband sites that intoxicate by scrambling the feed; and, after Titus and his friends develop lesions, banner ads and sit-coms dub the lesions the newest hot trend, causing one friend to commission a fake one and another to outdo her by getting cuts all over her body. Excerpts from the feed at the close of each chapter demonstrate the blinding barrage of entertainment and temptations for conspicuous consumption. Titus proves a believably flawed hero, and ultimately the novel's greatest strength lies in his denial of and uncomfortable awakening to the truth. This satire offers a thought-provoking and scathing indictment that may prod readers to examine the more sinister possibilities of corporate- and media-dominated culture. Ages 14-up. Copyright 2002 Cahners Business Information, Inc.--This text refers to the Hardcover edition.
Monday, August 22, 2005. 09:46AM by Coleen Read
Whoa Kennedy thats pretty heavy duty. They ave already starting putting wierd chemicals in the food that is changing our brain chemistry. Have you heard of , "The Crazy Makers: How the Food Industry Is Destroying Our Brains and Harming Our Children." Once you read it, you will see that it is our job to protect each other. Could this all be some self fulfilling prophecy that first they make us crazy, then they make us addicted, then constantly put this stuff throughout our world so we want more and we will do anything to get it. Something to simmer on. (p.s. hope you liked the TZ stuff)
Monday, August 22, 2005. 08:22AM by shaun arora
Nanotechnology, booga booga booga! One day you see across your line of sight, "Your cataracts have been removed thanks to Aquafina." Alcoholics with a chip to zap the alcohol out of a cocktail. Music labels triggering serotonin releases at the mention of the next pop queen. Some of nano is good and some bad. How do we regulate it? We didn't regulate internet advertising to let the technology blossom and now adware/spam/popups are killing it not-so-tenderly. Americans regulated stemcell funding and now South Korea and Canada are kicking US butt. You bring up a great point; how can new technology be regulated for maximum efficiency?
Sunday, August 21, 2005. 01:24PM by Florian David
This reminds me of that spoof ad for the i-pod flea :-)
Sunday, August 21, 2005. 11:28AM by Kennedy Grey
a nanotechnology conference? did it feature atomic-sized appetizers?
Sunday, August 21, 2005. 10:55AM by Jesse Tayler
this conversation is hilarious! we did a blogworking site for a nano-technology conference and I was amazed at how many real world applications are already underway and the future of the concept is certainly going to reach into places that are simply inconceivable! Cool post ! Keep up the fascinating writing Kennedy!
Saturday, August 20, 2005. 06:26PM by Kennedy Grey
indeed. in fact, i believe cigarettes will have tiny nano-bots that will kill the cancer causing agents before they reach your bloodstream--but will replace them with a mantra that will cause you to want to kill yourself unless you actually spend you last dollar on a carton of Marboro Nano-Lites with added Impetus®.
Saturday, August 20, 2005. 05:25PM by Florian David
ps: of course I know you're only kidding :-) Are you ?
Saturday, August 20, 2005. 05:22PM by Florian David
Yes sure, and why not also simply replace all form of life by robots who will buy everything that is put on their shopping list ? A wonderful world without any more free willed Human Beings, just robots driving fast cars and buying peanut butter. Isn't what you are describing already happening with cigarettes ? Nicotine in your bloostream urging you to go and buy your next pack ? And we wonder why Advertising gets bad press !